Which of the following is one of the five key HR activities?

• A. Recruitment & Selection
• B. Marketing
• C. Product Development
• D. Customer Service

Answer: (A)

In HR, a primary focus is on attracting and managing people throughout their time with the organization. Recruitment and selection fits this focus because it covers bringing in new talent: identifying roles, sourcing candidates, screening, interviewing, and choosing the best fit to join the company. This step starts the employee lifecycle and enables all other HR activities like training, performance management, compensation, and employee relations to work effectively. The other options belong to different business functions—marketing targets markets and customers, product development creates offerings, and customer service handles post-sale support—so they are not core HR activities.